Your cold calling isn’t broken.
It was built to avoid decisions.
Most cold calls don’t fail.
They continue.That’s why you get:
• maybes
• follow-ups
• polite meetings that go nowhereThis isn’t a lead problem.
It’s a decision problem.
The Fix:
One Verbatim Script
This is not training.
This is not a framework.It’s one verbatim script designed to force early placement.You read it exactly as written.
Change a word and it fails.Most calls end quickly.
The ones that don’t are already decided.$1k — one installIf $1k feels expensive, clarity isn’t your constraint.
Tolerance is.
Not Installing?
Read the book.The book defines:
• the rules
• the boundaries
• why this system is rigidIf you can run it alone, you save $1k
If you can’t, you’ll understand why the install exists.No support.
No adaptation.$99 — one time
Open Session
This is not coaching.
This is not training.You’re paying for access to my time.Bring anything:
• your script
• your calls
• your offer
• your questionsWe’ll talk about whatever you want.$500 — 30 minutes.
Book it if you want my perspective.
Don’t if you don’t.No prep.
No follow-up.
No obligation.
Pricing
Stay Where You Are
You can keep going exactly like this.Keep the calls alive.
Keep the follow-ups.
Keep the polite meetings that feel productive and change nothing.You’ll stay busy.
You’ll stay hopeful.
You’ll keep calling it “pipeline.”Eventually, you’ll accept the drift as normal.Most people do.
Questions?
Everyone Has Questions
You can message me-
I’ll reply if it’s important enough
Read this before sending the same email everyone else does.
Frequently Asked Questions
The fine print — without the small font.
| Q | A |
|---|---|
| Do you guarantee results? | No. I guarantee structure. If your offer collapses under pressure, the system will expose it. |
| Is this customized to my business? | It’s written using your inputs. It is not adapted to your preferences. Run it verbatim or it fails. |
| Can I tweak the script to sound more natural? | No. That instinct is the problem. |
| What if it doesn’t work? | Then one of three things is true: your offer isn’t real. your market isn’t ready. you didn’t run it cleanly The script doesn’t negotiate with any of those. |
| Who is this for? | People who can decide on the call and live with the cost personally. |
| Who is this not for? | Committees. Consensus selling. Procurement. Low-ticket volume plays. Anyone who needs reassurance. |
| Is this coaching or training? | No. If you want explanation, read the book. If you want a decision, install the system. |
| Can I book more than one Decision Review? | Yes. Each session ends in advance or exit. Nothing carries over. |
| Why are there no refunds? | Because this is not something you try. You either run it — or you don’t. |
How I Got Here
The Story Behind the System
Twenty+ years on the phone.
Hung up on.
Ignored.
Ghosted.
Told “not interested” by people who later bought from someone else.Eventually, I stopped chasing.
I started studying.Then I built BOLD, wrote a book about it — and it’s become the calling engine behind everything I do today.BOLD doesn’t sell hype.
BOLD secures time with people who can decide.If you want less maybes and follow ups, get BOLD
If you want motivation, buy a poster.
Andrew Wee
Creator of BOLD | Author of The 12 Laws of Cold Calling